Culture

Our Culture Yifa Culture Levels Our Core Value: Innovation
 
Our Spirit
Repaying Country by Dedication, Pursuing Excellence 
The main idea of “Repaying Country by Dedication” is “Loyalty” in traditional Chinese culture. “Loyalty” means repayment. Yifa people aim to repay their users, society and country by best products and services. “Loyalty” also indicates sincerity. Yifa people will be integrity forever.
The core idea of “Pursuing Excellence” is innovation. Pursuing excellence shows Yifa people’s spirit of continuous progress and constant innovation.  
Two sentences show Yifa spirit: 
Working out things considered impractically by others;
Persistently insisting things considered simply by others.
 
Our Style 
Rapid Response, Immediate Action
“Rapid Response, Immediate Action” reflects our marketing concept: treating market by rapid attitude and never saying “no” to the market.